Format Design is a design and marketing agency based in London. It was in need of a brand refresh that would reflect a more modern, impactful identity. The concept idea came from the many ‘shapes’ of clients, the variety of requirements they have and how Format Design can fulfil them. Like a block puzzle, the key to success is ensuring the right shape fits in the right hole.

The concept FD was created from 2 simple shapes, ensuring an impactful and memorable logo mark. It was also important for this to be versatile, so I helped rejuvenate the brand creating marketing material and a clean, functional website.